Long gone are the days where launching a blog was enough to be noticed. With nearly 3 million blogs launched per month it is easy to get lost in the vast blogosphere. This is why it is important to create a blog strategy.
To get your blog noticed you will have to work extremely hard to be one of the successful few. Believe me, there is more to blogging than just writing posts. Simply put, you need to set yourself with clear goals.
Here are 3 strategies that you can implement on your blog (though there are plenty more). Just remember that you do not need to fit yourself into just one pair of shoes, try them all out, see what works best for you and your blog.
Three Basic Blogging Strategies
Writing comes easy to most blogger but writing content goes well beyond simply typing. When creating content we must think of the best keyword phrases that will get the post noticed by all search engines.
Find the best keyword phrases or words that best describe your post. Find what others have created for it on Twitter, Facebook, or any other social media sites you belong to.
Once your post is ready to be published make sure you have included the chosen key phrase in the title tag, SEO title tag, description tag, and meta tag. If you post your content to your Twitter account, which you should totally be doing, make sure to hashtag your tweet with the key phrase previously chosen.
We are creatures of habit. We get comfortable with specific things, like a good cup of tea or coffee, a book, even a favorite website or blog. We rely on consistency, so we come to expect the same on the blogs and websites we visit. If you do not post content regularly it will drive people away.
Fresh content equals a higher rank. And yes, Google, Bing and Yahoo like new content. But this does not mean that you need to post every. single. day. to be consistent.
Make a post schedule. Either be it a specific theme on a specific day of the week (Marketing Mondays, Web Design Wednesdays, you name it), or decide how many times a week you will post and promote. This will not only make the blogging and promoting much easier and flawless but it will make your readers know what to expect from you and your blog, as well as to when to expect it. They will come to look forward to your next Marketing Monday post.
Inviting your readers to engage with you through your posts is a good strategy. But creating a community goes well beyond your blog. If you don’t let others know about your blog nobody will ever know. You have to get the word out. This is made by commenting on other blogs in your niche. This way, you will engage with your peers, get noticed and generate backlinks.
But be forewarned, this has to be done properly in order to work correctly.
Whenever you are about to comment on a peer’s blog, make sure that your input is both useful and insightful. Don’t be lazy and simply say “hey, nice post” or stuff down that line, these kind of comments usually get ignored. Share your thoughts, or share why you think the post was so nice.
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Don’t be a mass commenter. Mass commenting is considered spam. Instead, choose 3 to 5 blogs in your niche that you enjoy reading and engage with the blogger. Make sure to stop by and comment on them on a regularly.
There many more strategies; these are the 3 basic ones to follow when writing a blog. They take time, effort, and patience, but they are well worth it.
Just keep in mind to stay true to your strategy plan, since it will help you define what you should be doing and what you shouldn’t be doing.
Last but not least, don’t do anything you are not going to be proud of in the future.