Ted Talks Style of Presentation Adds Marketing Clout to any Speech.
In June we talked about TED Talks. TED, which stands for Technology, Entertainment and Design, is the ultra-hip, 18-minute lecture series that features a wide variety of experts and practitioners presenting everything from education and the latest in neuroscience to all things that make us feel smart and well informed after the uplifting lecture. We know that TED Talks works for business because the style of talks resonates with today’s audience. Short, to the point and entertaining is the way to connect with an audience and get your message across. In fact, the TED style of delivery has become the standard for many businesses when presenting at conferences and trade shows. There is an expectation by the audience for this kind of informative and engaging presentation.
There has been much praise about TED and some criticism, which is always expected when something becomes phenomenally successful – with more than a billion views to date. See some examples below:
Many presenters display their supposed expertise and knowledge about the facets of social media that we should be aware of. What you won’t find is a “self help” or “how to” seminar, because TED is bigger than the usual formulaic presentations from self-proclaimed experts who crank out the usual platitudes at conferences and trade shows around the world. (These presenters usually have a goal in mind and that is to find more customers and sell more products and services.)
On the other hand, TED is special because it is not overtly selling anything (but good ideas) and the audience feels like they are learning something new, something important and something that they will want to share and discuss with their colleagues. But do people really feel this way? Are we actually getting out into the world and making a difference after seeing an inspiring TED talk on the Khan Academy or are we just forwarding the video to a friend or posting to our Facebook page?
We may feel inspired, but what are the long term effects of this inspiration? Of course, the alternative is to withhold this information from the public sphere and limit it to a relatively small elite circle of practitioners. What is wrong with spreading good ideas that make us think differently about subjects or enlighten us to their existence in the first place? The objection is not about withholding learning, rather it is about who is communicating the information and how. Another way of looking at this is how we as a society are becoming accustomed to receiving information. – See more at: http://redrokk.com/2013/06/21/power-of-ted-talks/#sthash.NnrTOEtD.dpuf