What you’ll learn from this article: The psychology of sharing content The anatomy of a viral campaign Why incentives matter How to make your own viral content Examples of viral library marketing In the late summer of 2016, an interesting phenomenon was observed in Whatcom County, WA. People, with books balanced on their heads, performed feats ranging from archery, […]

As many librarians can attest, people love the library. In fact, you’d be hardpressed to find someone who didn’t believe public libraries are a necessary fixture in every community. But as much as people might cherish the library . . . getting them to engage with it is an entirely different story. That’s why social […]

Abandoned cart feature

So, you’ve recently launched your online store, you’re getting rave reviews from bloggers, and are giddy watching the number of unique visitors grow. Life is good until you realize that the majority of those customers have abandoned cart issues. They are not completing that final necessary transaction which happens to be your livelihood. In fact, […]

homepage tips for outdoor enthusiasts

While meandering around the web, I came across BuzzFeed’s article, “31 Amazing Online Stores You’ve Never Heard Of.” Sweet. I love amazing online stores. That’s when I found Alite. They specialize in awesome outdoor gear like backpacks and camping chairs, and Alite stands behind everything they make with a lifetime guarantee. Sure, you can buy […]

The Ecommerce Forum: 7 ways to Increase Customer Engagement

Successful ecommerce sites all have one thing in common: they know their customers.  Understanding your customers wants, lifecycle, using social media, UGC marketing platforms, and automated inbound marketing tools are great ways to successfully engage your customers. One of our clients, NW Explorations, knows their customers in and out. Because of this, we’ve been able […]

Most of us, at some point or another, have taken an English class. But just because you can locate a dangling modifier (which is, actually, pretty impressive), doesn’t mean you know how to be a marketing copywriter. In fact, no matter how awesome your grammar is or how wide your vocabulary, one terrifying truth remains: […]

I bet your website was awesome eight years ago. You might even think it’s awesome now. But you’d be shocked to discover how many brands are missing out on key opportunities to increase sales and reel in new customers. From terrible button placement, to poor messaging, to non-responsive sites, there’s not a day that goes […]

The significance of an optimized homepage can’t be overstated—this is the one page that will make or break whether customers engage with your site or leave it in search of something more exciting . . . like cat videos. One of the first steps you should take to improve your homepage is to optimize the CTA. But […]

Having a company blog is a great way to communicate your company’s brand and story to customers and be a thought leader in your industry, but using your blog as a training center will make your company stand out and recruit your next generation of top-notch employees. Millenials may be narcissistic, less trusting, and confused […]