eCommerce Resources

Email Marketing Analysis


Email marketing may seem like it is outdated, however the statistics show that it still works. What has changed is the way marketing campaigns are communicated and  analyzed so as to measure the true impact and to seek ways to improve. A thorough analysis must review goals, objectives, budget and a gauge that will measure… Read more

eCommerce Resources

Facebook call-to-action means business


Facebook is a platform where conversations take place with customers and it is also a great venue for placing call-to-action reminders.   Many brands forget to have calls to action that encourage fans to respond to the content published. Using action calls you will get your fans to engage and interact with you, hence increasing… Read more

eCommerce Resources

Know Your Demographic: Millennials vs Boomers


It shouldn’t come as a surprise that as years go by marketers have to find new ways to market to the new generations. What might have worked for the Boomerang Generation will not necessarily work for the Millennial Generation. Before marketers start brainstorming on better ways to reach their demographic we must begin by pin… Read more

eCommerce Resources

Blogging Strategies that Work


Blogs are still an important part of communicating your message as a thought leader and as an expert in your field. But with so many blogs online it is becoming much more difficult to get noticed. To get your blog noticed you will have to be committed to doing a blog over a long period of time.… Read more