eCommerce Resources

4 Quick and Easy Ways to Write Copy that Converts


Most of us, at some point or another, have taken an English class. But just because you can locate a dangling modifier (which is, actually, pretty impressive), doesn’t mean you know how to be a marketing copywriter. In fact, no matter how awesome your grammar is or how wide your vocabulary, one terrifying truth remains:… Read more

eCommerce Resources

The #1 Thing Your Homepage Is Missing


The significance of an optimized homepage can’t be overstated—this is the one page that will make or break whether customers engage with your site or leave it in search of something more exciting . . . like cat videos. One of the first steps you should take to improve your homepage is to optimize the CTA. But… Read more

eCommerce Resources

Recruiting the Next Gen


Having a company blog is a great way to communicate your company’s brand and story to customers and be a thought leader in your industry, but using your blog as a training center will make your company stand out and recruit your next generation of top-notch employees. Millenials may be narcissistic, less trusting, and confused… Read more