eCommerce Resources

3 Tips for Marketing to Millennials


Millennials. The most technologically-wired, ethnically diverse, coveted demographic of marketers. Truth be told, they are also the hardest generation to reach. We are not saying it is impossible but you will have to put more time and effort to reach and convert a Millennial. Read: Know Your Demographic: Millennials vs Boomers Here are 3 tips… Read more

eCommerce Resources

Email Marketing Analysis


Email marketing may seem like it is outdated, however the statistics show that it still works. What has changed is the way marketing campaigns are communicated and  analyzed so as to measure the true impact and to seek ways to improve. A thorough analysis must review goals, objectives, budget and a gauge that will measure… Read more

eCommerce Resources

Facebook call-to-action means business


Facebook is a platform where conversations take place with customers and it is also a great venue for placing call-to-action reminders.   Many brands forget to have calls to action that encourage fans to respond to the content published. Using action calls you will get your fans to engage and interact with you, hence increasing… Read more