What you’ll learn from this article: The psychology of sharing content The anatomy of a viral campaign Why incentives matter How to make your own viral content Examples of viral library marketing In the late summer of 2016, an interesting phenomenon was observed in Whatcom County, WA. People, with books balanced on their heads, performed feats ranging from archery, […]

As many librarians can attest, people love the library. In fact, you’d be hardpressed to find someone who didn’t believe public libraries are a necessary fixture in every community. But as much as people might cherish the library . . . getting them to engage with it is an entirely different story. That’s why social […]