MARKETING RESOURCES

Hit Your Goals with a Comprehensive Digital Marketing Campaign


After executing a nine-month digital marketing campaign for the Whatcom County Library System (WCLS), we more than doubled their annual goals for total circulation and cardholders, increased digital circulation by 86.5%, broke the record for most new card sign-ups ever in one month by 26%, and increased social media followers by as much as 160%. The campaign also garnered WCLS three national marketing awards, including the prestigious John Cotton Dana award. Download our case study to see how we did it.

MARKETING RESOURCES

Get an Inclusive, Unified Brand


It had been decades since EdCC's last rebrand. Their identity was outdated, student pride was low, and each department had created their own in-house logo (with flagrant abuse of clip art). After executing multiple stakeholder surveys and focus groups, we presented a modern brand identity that better reflects the college’s inclusive culture, innovation, and diverse community. The finished product included a comprehensive brand guide, athletic logo, college logo, and mascot.

MARKETING RESOURCES

Boost Economic Development With a Modern, Accessible Website


We revamped Tacoma’s economic development brand, giving it a new name, logo, style guide, messaging, and website. The brand’s visual identity embodies Tacoma’s welcoming and vibrant personality, while also communicating that Tacoma delivers—they make positive things happen for businesses and for their community. The website offers interactive functionality to help entrepreneurs and investors find the information they need, including a property search tool, city comparison tool, and downloadable checklists that help generate business leads.

MARKETING RESOURCES

Engage Your Community with a Memorable Brand and Website


We created a new brand and website designed to encourage economic activity in Whatcom County and showcase the community as welcoming and business-friendly. The name and logo help cement Whatcom County as a destination—a place where businesses choose to grow and relocate. Likewise, the website features easy navigation, friendly, yet informative messaging, and a series of business testimonials and videos that showcase real success stories throughout the County.

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Your entire team has been helpful beyond expectations in helping us create a new brand. Throughout the process, we’ve appreciated the quick responses, your enthusiastic willingness to address each one of our needs with careful thought and consideration, and your continued patience and determination to make us, the customers, completely happy and satisfied.

Marisa Pierce,
Edmonds Community College, Director of Marketing and Public Information

MARKETING TIPS AND TRICKS


5 Steps to Improve Your Logo Design Process (Before Touching Your Sketch Pad)


Designing a logo isn’t the same as ordering something off of a brunch menu. You’ll never hear your client say, “I’d like a classic combo mark with organic lines, a rounded, friendly typeface, and an unexpected negative-space-twist on the side.”

How to Create a Viral Library Marketing Campaign


In the late summer of 2016, an interesting phenomenon was observed in Whatcom County, WA. People, with books balanced on their heads, performed feats ranging from archery, to flying a plane, to Tai Chi. They recorded videos of themselves and shared them online, challenging others to do the same. Others watched the videos, smiled, laughed, shared, and made videos of their own. Some of them even signed up for library cards.

4 Quick and Easy Ways to Write Copy that Converts


Most of us, at some point or another, have taken an English class. But just because you can locate a dangling modifier (which is, actually, pretty impressive), doesn’t mean you know how to be a marketing copywriter. In fact, no matter how awesome your grammar is or how wide your vocabulary, one terrifying truth remains . . .

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