LIBRARY RESOURCES

How we increased digital circulation by 86% in 9 months


After executing a nine-month digital marketing campaign for the Whatcom County Library System (WCLS), we more than doubled their annual goals for total circulation and cardholders, increased digital circulation by 86.5%, broke the record for most new card sign-ups ever in one month by 26%, and increased social media followers by as much as 160%. The campaign also garnered WCLS three national marketing awards, including the prestigious John Cotton Dana award. Download our case study to see how we did it.

LIBRARY RESOURCES

Get expert branding and marketing help


We’ll take care of everything—from building a unique brand that resonates with your audience, to crafting a custom library website that hits your goals, to executing a powerful marketing campaign that boosts circulation: our straightforward process and hard-earned expertise make your life a bajillion times easier and your results a bajillion times better. Get help with branding, digital marketing, website design and development, social media, email marketing, and more.

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“When Whatcom County Library System needed to expand our digital marketing efforts to draw new users, we hired Red Rokk. Their team was genuinely excited to work with the library system and presented fresh and appealing ways to engage our customers."

Lizz Roberts,
WCLS Community Relations Coordinator

LIBRARY MARKETING TIPS AND TRICKS


3 Tools to Boost Your Library's Social Media Following


As many librarians can attest, people love the library. In fact, you’d be hardpressed to find someone who didn’t believe public libraries are a necessary fixture in every community. But as much as people might cherish the library . . . getting them to engage with it is an entirely different story.

How to Create a Viral Library Marketing Campaign


In the late summer of 2016, an interesting phenomenon was observed in Whatcom County, WA. People, with books balanced on their heads, performed feats ranging from archery, to flying a plane, to Tai Chi. They recorded videos of themselves and shared them online, challenging others to do the same. Others watched the videos, smiled, laughed, shared, and made videos of their own. Some of them even signed up for library cards.

4 Quick and Easy Ways to Write Copy that Converts


Most of us, at some point or another, have taken an English class. But just because you can locate a dangling modifier (which is, actually, pretty impressive), doesn’t mean you know how to be a marketing copywriter. In fact, no matter how awesome your grammar is or how wide your vocabulary, one terrifying truth remains . . .

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