Journey Gym

Our conversion rate optimization and SEO strategy increased sales by 272% in six months.

Keyboard Navigation Project

New Product Photography

To make the website pop and better showcase Journey Gym’s product, we shot an entire line of new product images. These photos made it clear what the product was and how consumers can use it. These new photos also gave the brand a huge arsenal of imagery to use for social media, print campaigns, ads, and more.

Keyboard Navigation Project

Conversion Rate Optimization and SEO

After executing comprehensive website tests, we found one of Journey Gym’s biggest ecommerce obstacles was their confusing checkout process. We streamlined checkout into a simple, three-step process, then optimized the site with keywords, links, and headings that boosted SEO. We also added calls to action across the website, making the purchase process easier than ever.

After six months, website traffic increased by 317% and monthly sales increased 272%. Visitor checkout time was reduced by 52%, resulting in high customer satisfaction.

Keyboard Navigation Project

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