Content Marketing: It’s a Discipline

Content Marketing requires persistence Inbound marketing continues to make inroads as an effective method of drawing viewers to websites. Like a road cyclist on a cross-country marathon, the challenge with content marketing is that it is a time consuming strategy that requires perseverance, dedication and discipline. Marketers find that regularly creating and sharing quality content… Read more

Media landscapes shift quickly – What’s next?

Media landscapes are shifting at a rapid and unpredictable pace. Today there is more diversity than ever before. For advertisers who used to invest in TV commercials, now they have a choice of broadcast, cable or streaming. If they choose streaming then will the ad be compatible with smartphones and tablets? And if will they… Read more