Are Homepage Sliders Helping or Hurting Your Website?

Ah, yes . . . the age-old question: should you or should you not use a homepage slider? While sliders (or “carousels”) are commonplace around the Internet their effectiveness is highly questionable. For example, we replaced a homepage slider for one of our clients with a product checkout section and saw a 35.9% increase in conversions. (See… Read more

7 Quick Homepage Tips for Outdoor Enthusiasts

While meandering around the web, I came across BuzzFeed’s article, “31 Amazing Online Stores You’ve Never Heard Of.” Sweet. I love amazing online stores. That’s when I found Alite. They specialize in awesome outdoor gear like backpacks and camping chairs, and Alite stands behind everything they make with a lifetime guarantee. Sure, you can buy… Read more