5 Steps to Improve Your Logo Design Process (before even touching your sketch pad)

Designing a logo isn’t the same as ordering something off of a brunch menu. You’ll never hear your client say, “I’d like a classic combo mark with organic lines, a rounded, friendly typeface, and an unexpected negative-space-twist on the side.” What you’ll hear is, “I don’t know what I want, but I’ll know it when… Read more