Outdoor Advertising – Simple is Better
Outdoor advertising is a simple concept – create awareness and inform the driver with a striking visual and a short, memorable message. All too often advertisers are under the impression that an outdoor billboard should convey as much information as possible while failing to understand the principle that less is better. Savvy advertisers that truly understand how to connect with their audience, find innovative ways to go further.
Below is an IBM outdoor campaign where the billboard becomes functional as a ramp, a shelter or a bench. The idea is to create an interactive sign where people not only look at the message but can immediately see the utility.
Outdoor Advertising – Less is Better
Remember, outdoor advertising can be a great and profitable way to showcase your product, service or location.
When using outdoor, keep it simple and definitely keep the message under 7 words. The less the better – seriously.
