It shouldn’t come as a surprise that as years go by marketers have to find new ways to market to the new generations. What might have worked for the Boomerang Generation will not necessarily work for the Millennial Generation.
Before marketers start brainstorming on better ways to reach their demographic we must begin by pin pointing the differences between Millennials and Boomers.
Know Your Demographic: Millennials vs Boomers
Who are the Millennials?
The Millennial Generation, aka Millennials, are the people born between 1980’s and early 2000’s; more specifically 1980-2000.
Millennials are mostly seen as narcissistic, lazy, and prone to move from job to job. These are the kids that get blue ribbons and trophies just because they participated.
According to USA Today, “Millennials are more civically and politically disengaged, more focused on materialistic values, and less concerned about helping the larger community than were GenX (born 1965-1979) and Baby Boomers (born 1945 to about 1964) at the same ages”.
Their sense of entitlement has dubbed them the Generation Me.
But it is not all negative for them. Millennials are also regarded as being open-minded and supportive of equal rights for minorities as well as gay rights. They are confident, connected, open to change.
Who are the Boomers?
Baby Boomers are those who were born in a “baby boom” following World War II between 1945 and 1964. The generation that follows is known as Generation X.
Baby boomers grew up at a time of dramatic social change. The war had come to an end and soldiers were finally coming home. This was a generation that rebuilt a country.
Boomers are extremely hardworking and workaholic with the earliest people thinking about retirement. They are self-reliant, independent, confident, experimental, free spirited, and social cause oriented. They are open to change and adapt accordingly.
Like any other generation, Boomers also have their negative traits. They tend to be selfish, arrogant, and ruthless which resulys in despotism or factional strife.