Does your company sell products and services that cater to outdoor enthusiasts? Are you looking to expand your online presence?
Owning a website is the first step to make your brand known. Becoming part of different social media networks is what is next. But are you starting to wonder whether to blog, or not to blog? Now that is the question.The answer to your motion is, hands down: to blog.
The take away is that blogs are a lean, mean content marketing machines. They can help build your brand and increase your authority in your industry field. Content creation and content marketing at its high which will allow for your brand’s voice to be heard. Right now is the perfect time to join the blogosphere.
Need more assurance? Here are a 4 reasons to start blogging today:
1. Brand Identity and Message
Developing your own content will give you the opportunity to express your brand identity. It will add a human touch and personality to your brand. Write as if you were speaking to a friend. Don’t get too fancy trying to sound smarter. Be yourself. Be professional.
Check this out: Three Basic Blogging Strategies
2. Converting Credible Leads
B2B companies that blog generate 67% more leads per month than those who don’t. By sharing content on the services your brand specializes you are proving to your costumers that you know what you are doing and talking about.
3. Building traffic and expanding reach
Social media and blogs reach 8 out of 10 U.S. internet users. To reach out to those 8 potential customers all you need to do is blog.
According to HubSpot, blogging champions as the No.1 method for increasing traffic, with SEO trailing right behind it. This should be reason enough to jump into the blogging bandwagon!
4. Building credibility through consistency
As a brand you want to be liked and trusted. With 58% of customers trusting editorial content, blogging is a great way to gain the trust of any potential client. The greater the trust your readers have on your brand the greater your presence in the blogosphere.
Many brands have already jumped into the blogosphere world, what are you waiting for?