By Sherri Huleatt At some point or another, nearly every marketer has asked: “When’s the best time to post to social media?” “Which ad heading will get the most conversions?” “Which email subject line will get the best open rate?” The best way to answer these questions? Test them. Testing your marketing tactics is the best way… Read more
Have you ever pulled out your mobile phone to find a new eBook, download some tunes, or find an event only to find that the content is ridiculously small? If so, then there’s a good chance the site isn’t responsive. Responsive web design automatically adjusts content to view optimally across a variety of devices (tablet,… Read more
By Sherri Huleatt During a recent presentation at a library marketing conference, I asked a group of about 150 library marketers: “How many of you like your library’s website?” Of the 150 people, just one lone librarian raised her hand. The rest looked around and nodded in defeated resignation–like, “Yup, we know our library’s website… Read more
We’ve all heard it time and time again, “A picture is worth a thousand words.” Images increase engagement and communicate a range of emotions and value to the viewer. With that in mind, it’s important that images on your site are high quality and look good on multiple screen sizes. This is where it gets… Read more
Designing a logo isn’t the same as ordering something off of a brunch menu. You’ll never hear your client say, “I’d like a classic combo mark with organic lines, a rounded, friendly typeface, and an unexpected negative-space-twist on the side.” What you’ll hear is, “I don’t know what I want, but I’ll know it when… Read more
