Back when the internet and email were new, hearing that little voice say “You’ve got mail” would send a jolt of dopamine straight to the brain. What new and exciting message were you receiving today? After decades of Nigerian prince scams, body part enlargement pills, and unsolicited spam flooding our inboxes, email soon morphed into… Read more
So, you’ve recently launched your online store, you’re getting rave reviews from bloggers, and are giddy watching the number of unique visitors grow. Life is good until you realize that the majority of those customers have abandoned cart issues. They are not completing that final necessary transaction which happens to be your livelihood. In fact,… Read more
While meandering around the web, I came across BuzzFeed’s article, “31 Amazing Online Stores You’ve Never Heard Of.” Sweet. I love amazing online stores. That’s when I found Alite. They specialize in awesome outdoor gear like backpacks and camping chairs, and Alite stands behind everything they make with a lifetime guarantee. Sure, you can buy… Read more
Successful ecommerce sites all have one thing in common: they know their customers. Understanding your customers wants, lifecycle, using social media, UGC marketing platforms, and automated inbound marketing tools are great ways to successfully engage your customers. One of our clients, NW Explorations, knows their customers in and out. Because of this, we’ve been able… Read more
Most of us, at some point or another, have taken an English class. But just because you can locate a dangling modifier (which is, actually, pretty impressive), doesn’t mean you know how to be a marketing copywriter. In fact, no matter how awesome your grammar is or how wide your vocabulary, one terrifying truth remains:… Read more
