We took PMK from about $30,000 in average monthly revenue (which was a hefty goal for them at the time) to about $90,000 in monthly revenue. By capitalizing on conversion-centric email marketing, social media, online giveaways, and abandoned cart emails, we significantly increased brand loyalty, awareness, and most importantly—eCommerce sales.
A/B testing is a beautiful thing. By changing a few simple page elements, like button color, copy, and layout, you can significantly increase conversions and eCommerce sales. Just look at Next Level Training: by a/b testing a new page element each week for two months, we increased conversions from 0.43% to 5.17%—a 1,102% increase. After 60 days, the company saw a 483% increase in ROI.
Your brand and website are the face of your company. If you sell a high-end product, you need to look high-end. If you sell a quirky product, you need to look quirky. If your look doesn’t match who you are, you’ll lose trust and likeability with your audience. Just look at NW Explorations, a world-class yacht company, suffering from a stale look and outdated website. Our refreshed website, brand, and marketing campaign led to a 50% increase in flotilla and training bookings over the previous year.