Social media communities are only a reflection of today’s society, a place where you can find all kinds of people, but on a larger scale. Some users check in occasionally, in order to keep in touch or to obtain information on specific topics, but in other cases this use is accentuated to the point of… Read more
Content Marketing requires persistence Inbound marketing continues to make inroads as an effective method of drawing viewers to websites. Like a road cyclist on a cross-country marathon, the challenge with content marketing is that it is a time consuming strategy that requires perseverance, dedication and discipline. Marketers find that regularly creating and sharing quality content… Read more
Media landscapes are shifting at a rapid and unpredictable pace. Today there is more diversity than ever before. For advertisers who used to invest in TV commercials, now they have a choice of broadcast, cable or streaming. If they choose streaming then will the ad be compatible with smartphones and tablets? And if will they… Read more
Marketing channels for the online realm are concerned with choosing the right social media for your content marketing. For instance, do you take the time to investigate where your target audience spends time online? Are your blogs, videos and featured content actually being seen? Maybe they are, but if you could tap into a larger… Read more
In compliance to Facebook’s decision to improve its advertising offering, it has been recently announced that changes have been done to, mainly, to the following advertising formats: Page link ads post Page like ads Offers ads Event ads Facebook Changes to the Advertising Formats These changes cover three aspects: Larger images: Facebook has increased the… Read more
