It had been decades since EdCC's last rebrand. Their identity was outdated, student pride was low, and each department had created their own in-house logo (with flagrant abuse of clip art). After executing multiple stakeholder surveys and focus groups, we presented a modern brand identity that better reflects the college’s inclusive culture, innovation, and diverse community. The finished product included a comprehensive brand guide, athletic logo, college logo, and mascot.
While SBCTC played a vital role in Washington's higher education community, their brand and mission awareness were low. To help increase service awareness and show the organization's value to students, workers, and legislatures, we created a modern brand identity that puts the focus on who they serve, while paying homage to their past logo. We revamped their entire identity suite and provided a launch plan and calendar, to ensure a streamlined rollout process.
We worked one-on-one with EWU's internal marketing team, coaching them on design best practices, accessible development, and streamlined project management. After spending several days on campus, interviewing their team and analyzing their strengths and weaknesses, we offered personalized training sessions and recommendations that walked them through everything, from redlines, to UX, to coding an accessible site.