Choose Whatcom

  • Project Type Branding, Responsive Website, Marketing
  • Services Rendered Branding (new name, logo, and brand guide), responsive design, development, copywriting, and ongoing marketing
  • Time Frame October 2015-present
  • URL

We created a new name, brand, and website to help stimulate economic activity in Whatcom County. While the brand was originally “Be in Business,” we changed it to the more action-oriented: “Choose Whatcom”. This name established Whatcom County as a destination—a place where businesses choose to grow and relocate. Likewise, Whatcom County is viewed as being non-business friendly, so we aimed to change that perception by creating a friendly, welcoming, and professional brand identity. If you look at the logo as a whole—the words “Choose,” “moving,” and “forward,” along

We also designed, wrote, and developed the Choose Whatcom website, which can be viewed here: At the end of the project, the stakeholders—which included the three co-funders, along with 16 economic practitioner groups—were so pleased with the finished product, they threw a Choose Whatcom launch party, in which about 100 local elected officials, business leaders, and media celebrated the launch of the new website. The City of Bellingham has since hired us for two additional marketing projects.

"We hired Red Rokk because of their professional approach to our project, cutting-edge design, and technical know-how. Working for a client with a number of stakeholders can be tricky, but they tackled everything from messaging to design with enthusiasm, expertise, and a good sense of humor. The Red Rokk team has surpassed my expectations. Highly recommended!" --Tara Sundin, City of Bellingham Community and Economic Development Manager